For Expecting Parents

Expecting? Congrats!

You want to give your baby the best start in life.

We can help, one text message at a time.

parents and baby

Before you meet your little one, meet Bright by Text.  

We send free text messages with easy, practical tips and info to parents-to-be timed exactly to your due date. 

You’ll learn about baby’s development, how to keep mom and baby healthy, preparing for parenthood, and much more.

Kids don’t come with instructions. So when your baby arrives, we keep the info coming. We'll send a text around your due date allowing you to easily share your baby's birth date. Those early years are critical, so we'll send messages timed to your child's exact date of birth to help you give your little one a bright start.

Our content is provided by trusted partners like PBS, Sesame Street, and the CDC and customized by your baby’s age and zip code. It’s just what you need, when you need it most.

Because we are a non-profit, there’s no risk to sign up: We’ll never share your information or try to sell you anything. And we’ll never charge you for any of the valuable resources we provide. 

Simply text BRIGHT to 274448, or sign up below. 

(And don’t forget to share this with your baby’s other caregivers!)

Bright by Text Messages

  • Come in English or Spanish—you choose
  • Help parents (including expectant parents), grandparents, babysitters, aunts, uncles, neighbors, friends, teachers and anyone else supporting young children

  • Provide developmental tips based on a child’s age (families may sign up for multiple kids!)

  • Offer timely info on local resources and events 

  • Link to more online learning materials, including videos you can access on any smartphone

  • Deliver info on challenging behaviors (sleep, eating, potty training, tantrums) when you need it most

  • Give you encouragement! Caring for little ones is hard. Sometimes a “you got this” goes a long way.

  • Build confidence. More than 95% of Bright by Text subscribers indicate they feel more confident and informed about their child’s development as a result of our messages.

“It's the perfect way for us to get ideas and advice and has helped empower us to be better caregivers for our two year old.”

BBT parent, Indianapolis, In

“As a new parent, I often lacked confidence in my parenting skills or was ambivalent in which trends to follow. With the advice that Bright By Text brings, I know that I am providing my child with stimulating and fun activities.”

BBT parent, Brooklyn, NY

“Bright by Text answers a lot of questions that I didn’t even know I was seeking before so it definitely helps me understand my child’s development.” 

BBT, parent Denver, CO